Monday 19 January 2009

Approaches to the generation and investigation of ideas.

A basic classification of methods for developing ideas identified by Werner Gaede in his book Vom Wort zum Bild. 

SYSTEMATIC APPROACH (gathering stuff)
This is based on the systematic collection and modification of components, characteristics and means of expression: such as by structuring and restructuring, enlarging and reducing, combining and extracting, replacing, adding, mirroring or reproducing.

STIMULATED APPROACH (inspiration, ideas)
This is a conscious or subconscious search for inspiration from an external repertoire: in the surroundings, media, in discussion, libraries, etc. The main concern here is the development of analogies and associative approaches, which are then further developed into individual solutions.

INTUITIVE APPROACH (what you aim for)
This is the development of thought process, which is primarily based on internalised perceptions and knowledge, that is to say an internal repertoire. This type of thought process may occur spontaneously, without being evoked specially. This is actually a systematic process that takes place subconsciously. 

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