Sunday 9 November 2008

Visual Literacy

Ok, so we've been asked to gather examples of metaphors, synecdoches, and metonyms. From looking at the worksheet I got with the descriptions on, I kinda doodled a few examples Fred gave us. As an example.. the Statue of Liberty's a visual synecdoche because when you look at it, you think of New York. The same goes for say, a baguette. We think of France, don't we? Even though every county has them. Well, the thing I don't get is, a baguette could be used as a synecdoche, a metaphor, and a metonym. (I think anyway) So really, anything can be used as all three of those words.
Anyway, enough of the jabbering.. here's a few examples I found..

Visual Metaphors

These are awesome advertisements! They're really quite self explainatory. But, as I'm nice, I'll give a little definition. :)
Basically, they're both French Aids Campaigns. The metaphor is simple = Unprotected Sex is 'like' being in bed with a venomous insects. Scary, disgusting but effective, and it's the emotional hook that people connect with.

Here's another one...

Here, the metaphor again is fun and clear = Driving a Rover is 'like' having a lion as a pet. The playful juxtaposition works well. Again... a simple and effective approach that can only exist in a parallel world, yet delightfully explains the world that we live in.

Visual Metonyms


Croissants. Any average person would automatically associate them with France. They don't look Frenchy... so why?? Everyone likes them. Every country likes them. Hm.

Visual Synecdoches



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